Morality in the story is one of the core things I think about when making these games,“ says Masuda. "I think anyone who has the capacity to play the game will inherently be in a privileged position; they are above a certain level of poverty to even own video games. This means they might be in a more favourable position to change the world when they grow up. In Pokémon, we present an idealistic world. That is there deliberately, in the hope that it inspires our players to be positive influence on their own world.